It’s all about content quality!

Posted in January 26, 2009 ¬ 17:04h.RobinNo Comments »

All those greedy content producers trying to hang on to their old delivery and economic models by their fingernails must be crying about this: Monty Python decided to put all their content onto YouTube for free and in high quality with links to their stuff. This raised their sales by 23000%. So it’s not about criminalising your customer base after all: it’s about making your content accessible, making it easy for your customers to buy the content they want from you, but most of all: making good content for your customers to buy!

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